Welcome to the Center for Interactive Advertising(ciAd). The purpose of the Center for Interactive Advertising is to advance knowledge and understanding of advertising and other persuasive communication which involves "mutual action" on the part of senders and receivers of those messages by pursuing a research agenda to examine critical issues related to interactive advertising, computer-mediated communication and electronic commerce. This website contains a variety of studies and resources for students, practitioners, and scholars of advertising, marketing and persuasive communication who are interested in the relevant issues.