Morris
had a personality as big as the state of Texas. He was a workaholic before
they had a name. He worked for six decades in the advertising business, and was
still working when his life came to an end in a car accident in May 1983.
AllCom, which combined the research of M/A/R/C and PSI, two parts that were
once part of Tracy-Locke, then broke off as separate companies, were to combine
again under the leadership of Morris Hite, who was 73, and not showing any signs
of slowing down.
He had a vision of Dallas as a major metropolitan area. He spent
much of his later years working on civic affairs. He was preparing to be
an adjunct professor at University of Texas at Dallas in Richardson, TX.
He even used his own money to come to Austin when he petitioned for the school
to become part of the UT system. He was proactive in the Byron Nelson, he
was on the forefront of the bond that would product DFW
airport.
He was honored with many awards in the Dallas/Fort Worth area, and those who
worked with him, not only remember him fondly, but strive to continue to work as
their teacher , Morris Hite, taught them.
A
few saying of Morris Hite
"Humor
is one of the most difficult things to achieve in a 30-second televisions
spot. Every writer thinks he can write humor. Many an, but few can do it
in 30 seconds. and nothing is worse than a spot that supposed to be funny
and isn't."
"A
committee
consists of a group of men who keep minutes and waste hours"
"There
is no national advertising. all advertising is local and personal.
It's one man or woman reading one newspaper in the kitchen or watching TV in the
den."