References

Guerra, F.  (Spring, 1997).  Hite Inducted into AAF Hall of Fame. Directions:  the Alumni magazine for the College of Communication [online].  Available at: http://communication.utexas.edu/alumni/directions/dir_sp97/stories/hite.html

Pate, Russ. (1988)1 Adman: Morris Hite's Methods for winning the ad game.  Dallas, TX: E-Heart Press.

Schultz, R.  "HITE, MORRIS LEE." The Handbook of Texas Online. [online]. Available at: http://www.tsha.utexas.edu/handbook/online/articles/view/HH/fhi48.html

Whittington, Ron, (Feb 25, 1985) 25 Largest D-FW Advertising Agencies, Dallas-Fort Worth Business Journal

Personal Interview with Frank Bass of the UTDallas School of Management.  Director of Morris Hite Center for Product Development and Marketing Science.    His website is www.utdallas.edu/~mzjb.