Consumer Preference Analysis

for

Three Brands of Body Lotion

Home
Table of Contents
Executive Summary
Introduction
Methodology
Analysis
Conclusion
Summary
Appendix A
Appendix B

 

This is a comprehensive consumer preference analysis that uses copy testing

method for three brands of body lotion: Olay, Nivea and Vaseline .

Several statistical techniques are used in this study and will be discussed in detail on following sections.

 

-- by Stella Zhu, Spring'07