Tapping
into the Posibilities:
External
Communication Devices in a Wireless World and Their Position within Integrated
Marketing
Writen by
Daniel Mayfield
The University of Texas at Austin
Master's Candidate, Advertising
June 24,
2002
ADV391K
Summer
2002
The following research will cover current external communication devices, how the devices fit into our society and their attempts to make our lives easier by enabling us to be almost fully mobile. Later, I will examine, through research and educated speculation, possible ties to integrated marketing communication and external communication devices. Could these devices be a form of “new” media within the array of marketing and advertising vehicles? Or, is this a dream, or just a hope, in an age when old media has been fully exhausted and the world is thirsty for new media in hopes to catch that perfect target consumer?
(Image
taken from www.acm.org/uist/poster.html)