Leckenby & Tamayo Austin, Texas

Dr. John D. Leckenby is Professor of Advertising in the College of Communication and Everett D. Collier Centennial Chair in Communication and Faculty Member of the Graduate Studies Committee of the Division of Statistics and Scientific Computing at The University of Texas at Austin. He got his Master's degree in Advertising and Ph.D. in Communications from the Institute of Communications Research at the University of Illinois at Urbana-Champaign. Before joining the Department of Advertising, Dr. Leckenby was professor of Advertising at the University of Illinois at Urbana-Champaign. His major interests are in the fields of media reach/frequency models and copy research. Dr. Leckenby was Chair of the Department of Advertising of UT Austin from 1985 to 1987. He has served on the Copy Research Council of the Advertising Research Foundation (ARF), and as President of the American Academy of Advertising (AAA). He is currently Director of the Center for Interactive Advertising(ciAd) at the University of Texas at Austin. Educational History · University of Illinois at Urbana-Champaign, Ph.D., Communications, 1974 · Northwestern University, Management/Marketing, 1969-70 · University of Illinois at Urbana-Champaign, M.S., Advertising, 1968 · Ferris State University, B.S., Marketing, 1967 Academic Positions Everett D. Collier Centennial Chair in Communication, College of Communication, The University of Texas at Austin, January 1987 to present. Chairman and Everett D. Collier Centennial Chair in Communication, Department of Advertising, The University of Texas at Austin, June 1985-January 1987. Visiting Scholar, Institute for Communication Research (teaching seminar for advanced doctoral students) and the Graduate School of Business, Stanford University, January 1985-May 1985. Visiting Professor, Leavy Graduate School of Business & Administration, The University of Santa Clara, January 1985-May 1985. Times Mirror Centennial Visiting Professor, Department of Advertising, The University of Texas at Austin, September 1984-December 1984. Research Professor, Institute of Communications Research, University of Illinois at Urbana-Champaign, 1984-1985 (on leave of absence 1984-85). Professor, Department of Advertising, University of Illinois at Urbana-Champaign, 1984-1985 (on leave of absence 1984-85). Director of Graduate Studies, Department of Advertising, University of Illinois at Urbana-Champaign, 1983-1985 (on leave of absence 1984-85). Indefinite Term Status on Graduate College Faculty, University of Illinois at Urbana-Champaign, 1981-1985. Tenured Associate Professor, Department of Advertising, University of Illinois at Urbana-Champaign, 1978-1983. Assistant Professor, Department of Advertising, University of Illinois at Urbana-Champaign, 1974-78. Assistant Professor, Henry W. Grady School of Journalism and Mass Communication, The University of Georgia, 1972-74. Instructor, Department of Advertising, University of Illinois at Urbana-Champaign, 1970-72. Assistant Professor, School of Journalism, The University of Iowa, 1968-69. Teaching Assistant, Department of Advertising, University of Illinois at Urbana-Champaign, 1967-68. Professional Employment Visiting Professor at Young & Rubicam New York (largest U.S. advertising agency) for work on media exposure estimation research and copy research; co-sponsored by American Academy of Advertising and the Advertising Educational Foundation of the American Association of Advertising Agencies and the American Advertising Federation. Consulting for Tatham-Laird & Kudner, Inc., The Leo Burnett Company, Foote, Cone & Belding, Inc., Coca-Cola USA, Young & Rubicam New York, Farmland Corporation of Kansas City, Searle Corporation, Hakuhodo Ltd. (second largest advertising agency in Japan), and Petroleos de Venezuela (state agency in Caracas). Vice-President, Farm Research Institute, Urbana, Illinois (founded by Dr. C.H. Sandage in 1944); clients included Monsanto Chemical Company, Elanco, Growmark, Inc., and many other agi-business organizations. Societies Professional Societies: American Academy of Advertising American Marketing Association Association of Consumer Research Association for Education in Journalism and Mass Communication International Communications Association Honor Societies: Phi Kappa Phi Scholarship Honorary Delta Sigma Pi Professional Business Fraternity, President Kappa Tau Alpha Journalism Honorary Omicron Delta Kappa Leadership Honorary Postgraduate Awards Institute of Human Relations, New York City, for research on communication of ethnicity. Research Board, University of Illinois at Urbana-Champaign, for study of social effects of entertainment television. Research Board, University of Illinois at Urbana-Champaign, for study of media exposure distribution models. Nikkei Advertising Research Institute, Tokyo, for a seminar on measuring advertising effectiveness. Recognitions Fellow of the American Academy of Advertising, 2006 Outstanding Career Researcher Award of the American Academy of Advertising, 1997 Featured Speaker, Korean Society of Journalism and Mass Communication, Seoul, Korea Featured Speaker, World Advertising Congress, Tokyo, Japan. Delta Sigma Pi Outstanding Scholar Award. James Webb Young Fellow (University of Illinois at Urbana-Champaign). Placed on List of Teachers Ranked as Excellent by their students (University of Illinois at Urbana-Champaign) for eight semesters. Selected for American Association of Advertising Agencies' Educator Internship Program. University Fellowship (Northwestern University). Appointed to the John Crichton Symposium Committee of the American Association of Advertising Agencies. Appointed to Advisory Board, National Yellow Pages Service Association. Appointed to Media Research Computer Committee, Advertising Research Foundation Invited speaker, Copy Research Workshop 1989, Young & Rubicam New York Invited Speaker, Media Research Symposium, KORAD Ogilvy & Mather, Seoul, Korea Publications Book: Leckenby, John D. and Nugent Wedding, Advertising Management: Criteria, Analysis, and Decision Making (New York: John Wiley & Sons, Inc.), 657 pp., 1982. Book Chapter: Li Hairong & John D. Leckenby, “Examining the Effectiveness of Internet Advertising Formats” in D.W. Schumann and E. Thorson, Internet Advertising: Theory and Research (Mahwah, New Jersey: Lawrence Erlbaum Associates), 2007, pp. 203-224. Leckenby, John D., "The Interaction of Traditional and New Media," in M. R. Stafford and R. J. Faber, Advertising, Promotion, and New Media (New York: M.E.Sparpe, Inc), 2005, pp. 3-29. Articles: Moore, Frazier, and John D. Leckenby, "The Quality of Advertising Education Today," Journal of Advertising, vol. 2, no. 2, 1973, pp. 6-11. Moore, Frazier, and John D. Leckenby, "The Role of Advertising Educators as Problem Solvers in the Field of Advertising," Journal of Advertising, vol.4, no. 2, 1975, pp. 21-28. Haefner, James E., and John D. Leckenby, "Consumers' Use and Awareness of Consumer Protection Agencies," Journal of Consumer Affairs, vol. 9, no. 2, 1975, pp. 205-212. Haefner, James E. and John D. Leckenby, "Consumer Protection: The Consumers' View," Proceedings of American Academy of Advertising, 1975. Leckenby, John D., and Stuart H. Surlin, "Incidental Social Learning and Viewer Race: `All in the Family' and `Sanford and Son'," Journal of Broadcasting, vol. 20, no. 4, 1976, pp. 481-494. Leckenby, John D., "Attribution of Dogmatism to TV Characters: Perceived Commonality and Family Communication Patterns", Journalism Quarterly, vol. 54, no. 1, 1977, pp. 14-19. Leckenby, John D., "An Empirical Approach to the Multiple Criteria Problem in Copytesting Research," Journal of Advertising, vol. 7, no. 1, 1978. Leckenby, John D., "The Use of Multiple Criteria in Copy Research," Proceedings of American Academy of Advertising, Columbia, South Carolina, 1978. Sandage, C.H., and John D. Leckenby, "Student Attitudes toward Advertising: Institution vs. Instrument," Journal of Advertising, vol. 9, no. 2, 1980, pp.29-33. Leckenby, John D., "Viewer Attribution to TV Characters and Opinion Change," Journalism Quarterly, vol. 53, no. 2, 1981, pp. 241-247. Kishi, Shizue and John D. Leckenby, "Error Factors in Exposure Distribution Models," Proceedings of American Academy of Advertising, Gainesville, Florida, l981. Kishi, Shizue, and John D. Leckenby, "A Test of the Direct/Indirect BBD and Other Exposure Distribution Models," Proceedings of American Academy of Advertising, Lincoln, Nebraska, 1982. Leckenby, John D., and Shizue Kishi, "Performance of Four Exposure Distributon Models," Journal of Advertising Research, vol. 22, no. 2, April/May 1982, pp. 35-46. Leckenby, John D., and Shizue Kishi, "How Media Directors View Reach/Frequency Estimation," Journal of Advertising Research, vol. 22, no. 3, June/July 1982. Leckenby, John D., and Joseph T. Plummer, "Advertising Stimulus Measurement and Assessment Research: A Review of Copy Research," a bi-annual invited review of this field in Current Issues and Research in Advertising, 1983, a publication of the Graduate School of Business Administration, The University of Michigan, Ann Arbor, Michigan. Leckenby, John D., and Shizue Kishi, "The Dirichlet Multinomial Distribution as a Magazine Exposure Model," Journal of Marketing Research, vol. 21, no. 1, February 1984. Leckenby, John D., and Shizue Kishi, "The DMD Exposure Distribution Model in Advertising Media," Nikkei Advertising Research Bulletin, No. 92, May 1984, Tokyo, Japan. Leckenby, John D., and Marsha Boyd, "An Improved Beta Binomial Reach/Frequency Model for Magazines," Current Issues and Research in Advertising, November 1984. Stout, Patricia, and John D. Leckenby, "Emotional Response in Copy Research," Proceedings of the American Academy of Advertising, Denver, Colorado, 1984. Rice, Marshall, and John D. Leckenby, "Predicting Within-Vehicle Television Duplication," Proceedings of the American Academy of Advertising, Denver, Colorado, 1984. Lancaster, Kent M., John D. Leckenby, and Judith Stern, "Teaching Advertising Media Planning Using Interactive Media Models," Journal of Marketing Education, 1984. Leckenby, John D., and Marsha Boyd, "How Media Directors View Reach/Frequency Model Evaluation Standards," Journal of Advertising Research, October/November 1984. Leckenby, John D., "Current Issues in Advertising Measurement and Assessment Research in the United States," Nikkei Advertising Research Bulletin (two-issue article), January and March 1985, Tokyo, Japan. Leckenby, John D., "Comments to the Annual Meeting of the Japan Advertising Society," Proceedings of the Japan Advertising Society 1984, Tama University, January 1985. Leckenby, John D., "Conceptual and Methodlogical Issues in Persuasion Measurement," Proceedings of the American Marketing Association, Phoenix, Arizona, January 1985. Stout, Patricia, and John D. Leckenby, "The Pendulum Swings--A Return to Emotion in Copy Research," Proceedings of American Academy of Advertising, Charleston, S.C., March 1985. Boyd, Marsha M., and John D. Leckenby, "Random Duplication in Reach/Frequency Estimation," Current Issues and Research in Advertising, November 1985. Rice, Marshall D., and John D. Leckenby, "Estimating the Exposure Distribution of Magazine Schedules in Limited Data Situations," Proceedings of American Academy of Advertising, Charleston, S.C., March 1985. Boyd, Marsha M., and John D. Leckenby, "Advertising Exposure Estimation Models: Performance of Ten Univariate and Multivariate Exposure Models," Proceedings of American Marketing Association, Washington, D.C., August 1985. Leckenby, John D., and Marshall D. Rice, "A Beta Binomial Network TV Exposure Model Using Limited Data," Journal of Advertising, vol. 14, no. 3, 1985. Rice, Marshall D., and John D. Leckenby, "Proprietary and Non-Proprietary Media Exposure Models," Journal of Advertising Research, September/October, 1986. Leckenby, John D., and Marshall D. Rice, "AMCAAM: A Microcomputer Advertising Strategy Game," Journal of Marketing Education, Fall 1986. Leckenby, John D., and Marshall D. Rice, "The Declining Reach Phenomenon in Media Exposure Models," Journal of Advertising, Fall 1986. Stout, Patricia A., and John D. Leckenby, "Measuring Emotional Response to Advertising," Journal of Advertising, Winter 1987. Stout, Patricia A., and John D. Leckenby, "A Reply to Critique of `Measuring Emotional Response to Advertising, Journal of Advertising, Winter 1989. Leckenby, John D., and Kuen Hee Ju, "Advertising Media Models: A Review," Current Issues and Research in Advertising, 1990, 311-357. Ju, Kuen-Hee, and John D. Leckenby, "A Further Test of a Simple Reach/Frequency Media Model," Proceedings of American Academy of Advertising, 1990, RC27-RC32. Stout, Patricia A., John D. Leckenby and Sidney Hecker, "Music and Emotional Response to Advertising," Journalism Quarterly, vol. 67 (4), Winter 1990, pp. 887-898. Leckenby, John D., and Hee-jin Kim, "Unresolved Issues in Media Reach/Frequency Models," Proceedings of American Academy of Advertising, Leonard N. Reid, editor, 1992, pp. 100-106. Kim,Heejin, and John D. Leckenby, "A Test of Canonical Expansion Reach/Frequency Model," Proceedings of American Academy of Advertising,1993, 51-59. Kim, Heejin, and John D. Leckenby, "A Dirichlet Model Applicable to Assymetrical Schedules," in Proceedings of American Academy of Advertising, 1994, 62-67. Leckenby, John D., and Heejin Kim, "How Media Directors View Reach/Frequency Estimation: Now and A Decade Ago," Journal of Advertising Research vol.34, no. 5 (September/October), 1994, 9-21. Ju-Pak, Kuen-Hee, and John D. Leckenby, "Between-Schedule Comparison in Advertising Media Reach/Frequency Models," Proceedings of American Academy of Advertising, 1995, 129-138. Cannon, Hugh, John D. Leckenby and Avery Abernathy, "Optimal Frequency Planning in Advertising Media," Proceedings of American Academy of Advertising, 1996, 77-90. Hong, Jongpil and John D. Leckenby, "Estimating Internet Audiences," Proceedings of American Academy of Advertising, 1996, 52-60. Cho, Chang-Hoan and John D. Leckenby, "Internet-Related Program Technology (IPT) and Advertising," Proceedings of American Academy of Advertising, 1997. Hong, Jongpil and John D. Leckenby, "Reach/Frequency Estimation for the Internet World Wide Web," Proceedings of American Academy of Advertising, 1997. Raman, Niranjan V. and John D. Leckenby, "Factors Affecting Consumers' Webad Visits," European Journal of Marketing, Vol. 32 No. 7/8 1998, [Special Issue: Marketing in Cyberspace], pp. 737-748. Lee, Suckkee and John D. Leckenby, "An Investigation of Site Ranking Methods," Proceedings of American Academy of Advertising, 1998. Hong, Jongpil and John D. Leckenby, "Audience Duplication Issues in World Wide Web Reach/Frequency Estimation," Proceedings of American Academy of Advertising, 1998. Cho, Chang-Hoan and John D. Leckenby, "Copytesting of Advertising on the WWW: Clicking Motivation Profile," Proceedings of American Academy of Advertising, 1998. Leckenby, John D. and Jongpil Hong, "Using Reach/Frequency for Web Media Planning," Journal of Advertising Research, January/February 1998, by J, pp. 7-20. Oh, Kyu-Won, Chang-Hoan Cho, and John D. Leckenby, "A Comparative Analysis of Korean and U.S. Web Advertising,"Proceedings of American Academy of Advertising, 1999. Hong, Jongpil, Guohua Wu and John D. Leckenby, "Publication Interval and Web Audience Estimation," Proceedings of American Academy of Advertising, 1999. Cho, Chang-Hoan and John D. Leckenby, "Interactivity as a Measure of Advertising Effectiveness," Proceedings ofAmerican Academy of Advertising, 1999. Lee, Suckkee and John D. Leckenby, "Impact of Measurement Period on Reach, Frequency and Ranking of Websites,"Journal of Current Issues and Research in Advertising, Fall 1999, pp. 1-10. Kim, Hyo-Gyoo and John D. Leckenby, "Internet Reach/Frequency Estimation Accuracy by Data Collection Methods," Proceedings of the American Academy of Advertising, 2000. Cho, Chang-Hoan and John D. Leckenby, "Impact of Banner Exposure and Clicking on Attitude Changes," Proceedings of American Academy of Advertising, 2000. Kim, Hyo-Gyoo and John D. Leckenby, "How Media Directors View Traditional and Interactive Media Planning," Proceedings of the American Academy of Advertising, 2001. Sohn, Dongyoung and John D. Leckenby, "Locus of Control and Interactive Advertising," Proceedings of American Academy of Advertising, 2001. Cannon, Hugh, John D. Leckenby and Avery Abernethy, "Beyond Effective Frequency: Evaluating Media Schedule Using Frequency Value Planning," Journal of Advertising Research, vol. 42, no. 6, November/December 2002, 33-47. Hong, Seokmin and John D. Leckenby, "How Data Mining can Help Advertising Management," Proceedings of American Academy of Advertising, 2002. Kim, Hyo Gyoo and John D. Leckenby, "Creative Factors in Interactive Advertising," Proceedings of American Academy of Advertising, 2002. Sohn, Dongyoung and John D. Leckenby, "Social Dimensions of Interactive Advertising," Proceedings of American Academy of Advertising, 2002. Sohn, Dongyoung and John D. Leckenby,"The Role of Expected Interactivity in Interactive Ad Processing," Proceedings of American Academy of Advertising, 2003. Cheong, Yunjae and John D. Leckenby, "SEM versus Regression for Modeling of Attitude Toward the Internet Retailer," Proceedings of American Academy of Advertising, 2004. Sohn, Dongyoung and John D. Leckenby, "Interactive Effects of Social Structure, Information Framing and Quality on Online Information Transmission among Consumers," Proceedings of American Academy of Advertising, 2004. Cheong, Yunjae and John D. Leckenby, "The Hyper Beta Distribution as a Web Media Exposure Model," Proceedings of American Academy of Advertising, 2005. Sohn, Dongyoung and John D. Leckenby, "Product Class Knowledge as a Moderator of Consumer's Electronic Word-of-Mouth Behavior," Proceedings of American Academy of Advertising, 2005. Cheong, Yunjae and John D. Leckenby, "An Evaluation of Advertising Media Spending Efficiency Using Data Envelopment Analysis," Proceedings of American Academy of Advertising, 2006, forthcoming. Reviews of Journal Articles and Widely Circulated Working Papers: Surlin, Stuart H., and John D. Leckenby, "Critique of An Experimental Study of Attitude Change, Advertising and Usage in New Product Introduction'," Journal of Advertising, vol. 2, no. 1, 1973, pp. 37-41. Leckenby, John D., "Critique of `Does Advertising Communicate Product Quality to Consumers? Some Evidence from Consumer Reports'," Journal of Advertising, vol. 4, no.4, 1975, pp. 31-33. Leckenby, John D., "Conceptual Foundations for Copytesting Research," Working Paper no. 2, Department of Advertising, University of Illinois at Urbana-Champaign, February 1976, 54 pp. Leckenby, John D., "Discussion of 'Consumer Decision Processes'," Proceedings of American Academy of Advertising, Minneapolis, Minnesota, 1977. Leckenby, John D., "Model-Assisted Decision Making in the Advertising Curriculum," Working Paper no. 6, Department of Advertising, University of Illinois at Urbana-Champaign, April 1979, 67 pp. Leckenby, John D., "Some Exposure Distribution Models in Application," Paper and Teaching Session at American Academy of Advertising Convention, Gainesville, Florida, 1981. Leckenby, John D., "Students' Usage of Reach/Frequency Models," Paper and Teaching Session at American Academy of Advertising Convention, Lincoln, Nebraska, 1982. Stout, Patricia, and John D. Leckenby, "An Annotated Bibliography of Copy Research: 1973-1982," Working Paper no. 16, Department of Advertising, University of Illinois at Urbana-Champaign, 1984, 47 pp. Boyd, Marsha M., and John D. Leckenby, "Advertising Exposure Estimation Models," Working Paper #020-85, College of Business and Public Administration, University of Missouri-Columbia, January 1985. Boyd, Marsha M., and John D. Leckenby, "Random Duplication in Exposure Estimation Models," Working Paper #021-85, College of Business and Public Administration, University of Missouri-Columbia, January 1985. Ju, Kuen-Hee, Patricia A. Stout, and John D. Leckenby, "An Annotated Bibliography of Copy Research: 1983-1987," Working Paper, Department of Advertising, The University of Texas at Austin, April 1990, 100 pp. The Faculty, Department of Advertising, The University of Texas at Austin, "Some Thoughts on the Future of Advertising," John D. Leckenby, editor, Spring 1996. Book Reviews: Leckenby, John D., Review of Communications & Media: Constructing a Cross-Discipline, Journal of Advertising, vol. 5, no. 2, 1976, pp. 37-38. Leckenby, John D., "Roads To Be Taken: The Intellectual Odyssey of Charles H. Sandage," Journal of Advertising, vol. 22, no. 4, (December), 1993, 119-120. Academic Conference Papers: Jung, Jong-Hyuok and John D. Leckenby, "Attitudes Toward Mobile Advertising Acceptance and Behavior Intention: Comparison Study of Korea and U.S. ," paper presented for the annual Asia-Pacific conference of the American Academy of Advertising, Seoul , Korea , in May 2007. Cheong, Yunjae and John D. Leckenby, "An Evaluation of Advertising Media Spending Efficiency Using Data Envelopment Analysis," paper presented for the annual conference of the American Academy of Advertising, Reno, NV, in March 2006. Cheong, Yunjae and John D. Leckenby, "The Hyper Beta Distribution as a Web Media Exposure Model," paper presented for the annual conference of the American Academy of Advertising, Houston, TX, in March 2005. Sohn, Dongyoung and John D. Leckenby, "Product Class Knowledge as a Moderator of Consumer's Electronic Word-of-Mouth Behavior," paper presented for the annual conference of the American Academy of Advertising, Houston, TX, in March 2005. Cheong, Yunjae and John D. Leckenby, "SEM versus Regression for Modeling of Attitude Toward the Internet Retailer," paper presented for the annual conference of the American Academy of Advertising, Baton Rouge , Louisiana , in March 2004. Sohn, Dongyoung and John D. Leckenby, "Interactive Effects of Social Structure, Information Framing and Quality on Online Information Transmission among Consumers," paper presented for the annual conference of the American Academy of Advertising, Baton Rouge, Louisiana, in March 2004. Sohn, Dongyoung and John D. Leckenby,"The Role of Expected Interactivity in Interactive Ad Processing," paper presented to the 2003 annual conference of the American Academy of Advertising, Denver-Broomfield, Colorado, in March 2003. Hong, Seokmin and John D. Leckenby, "How Data Mining can Help Advertising Management," paper presented to the 2002 annual conference of the American Academy of Advertising, Jacksonville, Florida, in March 2002. Kim, Hyo-Gyoo and John D. Leckenby, "Creative Factors in Interactive Advertising," paper presented to the 2002 annual conference of the American Academy of Advertising, Jacksonville, Florida, in March 2002. Sohn, Dongyoung and John D. Leckenby, "Social Dimensions of Interactive Advertising," paper presented to the 2002 annual conference of the American Academy of Advertising, Jacksonville, Florida, in March 2002. Kim, Hyo-Gyoo and John D. Leckenby, "How Media Directors View Traditional and Interactive Media Planning ," paper presented to the annual conference of the American Academy of Advertising, Salt Lake City, Utah, April 2001. Sohn, Dongyoung and John D. Leckenby, "Locus of Control and Interactive Advertising," paper presented to the annual conference of the American Academy of Advertising, Salt Lake City, Utah, April 2001. Cho, Chang-Hoan, and John D. Leckenby, "The Effectiveness of Banner Advertisements: Involvement and Click-Through," paper presented to the annual conference of the Association for Education in Journalism and Mass Communication, Phoenix, Arizona, August 2000. Kim, Hyo-Gyoo, and John D. Leckenby, "Internet Reach/Frequency Estimation Accuracy by Data Collection Methods," paper presented to the annual conference of the American Academy of Advertising, Newport, Rhode Island, April 2000. Oh, Kyu-Won, Chang-Hoan Cho, and John D. Leckenby, "A Comparative Analysis of Korean and U.S. Web Advertising,"paper presented to the annual conference of the American Academy of Advertising, Albuquerque, New Mexico, March 1999. Hong, Jongpil, Guohua Wu and John D. Leckenby, "Publication Interval and Web Audience Estimation," paper presented to the annual conference of the American Academy of Advertising, New Mexico, March 1999. Cho, Chang-Hoan and John D. Leckenby, "Interactivity as a Measure of Advertising Effectiveness," paper presented to the annual conference of the American Academy of Advertising, New Mexico, March 1999. Lee, Suckkee and John D. Leckenby, "An Investigation of Site Ranking Methods," paper presented to the annual conference of the American Academy of Advertising, Lexington, Kentucky, March 1998. Hong, Jongpil and John D. Leckenby, "Audience Duplication Issues in World Wide Web Reach/Frequency Estimation," paper presented to the annual conference of the American Academy of Advertising, Lexington, Kentucky, March 1998. Cho, Chang-Hoan and John D. Leckenby, "Copytesting of Advertising on the WWW: Clicking Motivation Profile," paper presented to the annual conference of the American Academy of Advertising, Lexington, Kentucky, March 1998. Cho, Chang-Hoan and John D. Leckenby, "Internet-Related Program Technology (IPT) and Advertising," paper presented to the annual conference of the American Academy of Advertising, St. Louis, Missouri, April 1997. Hong, Jongpil and John D. Leckenby, "Reach/Frequency Estimation for the Internet World Wide Web," paper presented to the annual conference of the American Academy of Advertising, St. Louis, Missouri, April 1997. Hong, Jongpil and John D. Leckenby, "Estimating Internet Audiences," paper presented to the annual conference of the American Academy of Advertising, Vancouver, British Columbia, March 1996. Cannon, Hugh, John D. Leckenby and Avery Abernathy, "Optimal Frequency Planning in Advertising Media," paper presented to the annual conference of the American Academy of Advertising, Vancouver, British Columbia, March 1996. Ju-Pak, Kuen-Hee, and John D. Leckenby, "Between-Schedule Comparison in Advertising Media Reach/Frequency Models," paper presented to the annual conference of the American Academy of Advertising, Norfolk, Virginia, April 1995. Kim, Heejin, and John D. Leckenby, "A Dirichlet Model Applicable to Assymetrical Schedules," paper presented to the annual conference of the American Academy of Advertising, Montreal, Canada, April 1994. Kim,Heejin, and John D. Leckenby, "A Test of Canonical Expansion Reach/Frequency Model," paper presented to the annual conference of the American Academy of Advertising, Tucson, Arizona, April 1993. Leckenby, John D. and Hee-jin Kim, "Unresolved Issues in Media Reach/Frequency Models," paper presented to the annual conference of the American Academy of Advertising, San Antonio, Texas, March 1992. Ju, Kuen-Hee, and John D. Leckenby, "A Further Test of A Simple Reach/Frequency Model," paper presented to the annual conference of the American Academy of Advertising, Orlando, Florida, April 1990. Leckenby, John D., and Kuen Hee Ju, "A New Simple Media Exposure Distribution Model," paper presented to the American Academy of Advertising Conference, San Diego, California, 1989. Leckenby, John D., "Research on Media Exposure Distribution Models in the United States: 1976-1986," paper presented at the York University International Marketing Conference, Toronto, Canada, June 1987. Leckenby, John D., and Tina Hsu, "A Large-Scale Test of the Declining Reach Phenomenon in Exposure Distribution Models," paper to be presented to the annual conference of the American Academy of Advertising, Las Vegas, Nevada, March 1987. Leckenby, John D., "An Evolutionary Model-Building Approach in Advertising Management," paper presented at Winter Conference of American Marketing Association, St. Petersburg, Florida, February 1986. Plummer, Joseph T., and John D. Leckenby, "Copy Research Foundations and Futures," paper presented to 2nd Annual Advertising Research Foundation Copy Research Workshop, New York Hilton, May 30-31, 1985. Leckenby, John D., "Current Issues in the Measurement of Advertising Effectiveness," presented to the 29th World Advertising Congress, Tokyo, Japan, October 1984. Lancaster, Kent, John D. Leckenby, and Judith Stern, "Usage of Computerized Media Models in the Undergraduate Curriculum," a paper presented at the annual meeting of the American Academy of Advertising, Denver Colorado, 1984. Leckenby, John D., "Use of Computer-assisted Models in the Advertising Management Course," a paper presented at the annual meeting of the American Academy of Advertising, Lawrence, Kansas, 1983. Leckenby, John D., "The Academic/Practitioner Interface in Advertising Education," presented at the American Psychological Association annual meeting, Anaheim, California, August 1983 (an invited paper). Leckenby, John D., and Shizue Kishi, "A Test of the Direct/Indirect BBD," paper presented at the annual meeting of the American Academy of Advertising, Lincoln, Nebraska, 1982. Kishi, Shizue, and John D. Leckenby, "Error Factors in Exposure Distribution Models," delivered at the American Academy of Advertising convention, Gainesville, Florida, 1981. Leckenby, John D., "Interactive Computer Programs for Usage of Exposure Distributions in the Classroom," delivered at the American Academy of Advertising convention, Gainesville, Florida, 1981. Leckenby, John D., and Stuart H. Surlin, "The Authoritarian Dimension of Entertainment Television," paper delivered at Association for Education in Journalism convention, Seattle, Washington, 1978. Leckenby, John D., "Viewer Attributions and Opinion Change," paper delivered to International Communication Association convention, Chicago, Illinois, 1978. Tinkham, Spencer F., and John D. Leckenby, "Recall, Attitude, and Inference in Copytesting Research," paper delivered to the Advertising Division, Association for Education in Journalism convention, Madison, Wisconsin, 1977. Haefner, James E., and John D. Leckenby, "The Measurement of Advertising Impact on Children," paper delivered to American Psychological Association convention, Chicago, Illinois, 1975. Leckenby, John D., and Stuart H. Surlin, "Incidental Social Learning by Black and White Viewers of Black-oriented and White-oriented Television Entertainment Programming," paper delivered to Association for Education in Journalism convention, Ottawa, Canada, 1975. Leckenby, John D., and Stuart H. Surlin, "Race and Social Class Differences in Perceived Reality of Socially Relevant Television Programs for Adults in Atlanta and Chicago," paper delivered to International Communication Association convention, Chicago, Illinois, 1975. Haefner, James E., and John D. Leckenby, "Consumer Protection: The Consumers' View," paper delivered to American Academy of Advertising convention, Knoxville, Tennessee, 1975. Leckenby, John D., "Some Conceptual Problems in the Study of Ethnic and Minority Groups in Communication," invited paper delivered to special session of the Association for Education in Journalism convention, San Diego, California, 1974. Moore, Frazier, and John D. Leckenby, "The Role of Advertising Educators as Problem Solvers in the Field of Advertising," paper delivered to the Association for Education in Journalism convention, San Diego, California, 1974. Surlin, Stuart H., and John D. Leckenby, "The Authoritarian Personality and Social Responsibility in Advertising,"paper delivered to American Academy of Advertising convention, Newport, Rhode Island, 1974. Russell, John T., and John D. Leckenby, "Prime-time Access: A Positive Point of View," paper delivered to American Academy of Advertising convention, Newport, Rhode Island, 1974. Instruction Information Courses Taught: Graduate Seminars Interactive Advertising Advertising and the New Media Proseminar in Advertising Studies (doctoral seminar) Introduction to Advertising Research Communication Research Methods Consumer Behavior Multivariate Analysis in Advertising and Communications Management Science in Advertising Quantitative Methods in Advertising Theories of Advertising Advanced Advertising Research Undergraduate Courses Advertising in Contemporary Society Advertising Creative Strategy Advertising Management Advertising Media Introduction to Advertising Research Methods in Advertising Teaching Honors: Placed on "List of Teachers Ranked as Excellent by their Students" eight different semesters for both graduate seminars and undergraduate courses at the introductory and advanced levels for teaching at the University of Illinois at Urbana-Champaign. Supervision of Student Research: Twenty-one Ph.D. dissertations (plus two in progress) Thirty-nine masters' theses Independent study research for two graduate students (A paper from one of these resulted in a first place prize in the Leslie G. Moeller Paper Competition of the Association for Education in Journalism.) Seventeen undergraduate independent study projects Development of New Courses: Interactive Advertising-graduate seminar (The University of Texas at Austin) Advertising and the New Media-graduate seminar (The University of Texas at Austin) Proseminar in Advertising Studies - doctoral seminar (The University of Texas at Austin) Quantitative Methods in Advertising - graduate seminar (The University of Texas at Austin) Analytical Methods in Advertising and Communications - graduate seminar (University of Illinois at Urbana-Champaign) Mass Communication and Persuasion (The University of Georgia) Social Effects of Mass Communication (The University of Georgia) Teaching Innovations: Developed ciAdLab at the Center for Interactive Advertising at The University of Texas at Austin for use by graduate students in Interactive Advertising seminar in producing web projects for this seminar with software not available to students at other UT-Austin computer labs. Developed 100 Percent "Paperless" Graduate Seminar at The University of Texas at Austin-Syllabi Developed TECAS (Texas Educational Center for Advertising Software) on the Internet to allow downloading and contributions of freeware/shareware for advertising education. Developed IMACC (Interactive Models for Advertising Consumer Communication) graphical-user interface programs for use in advertising media and management courses, including the Freach Teach Tutorial System which as been adopted by Michigan State University and The University of Georgia. Developed a teaching tool for advertising management entitled AMCAAM (A Multiple Criteria Approach for Advertising Management) which employs interactive computer programs utilized by undergraduate students. AMCAAM has been adopted by the University of Texas at Austin, the University of Georgia, Michigan State University and also by Unilever, Inc., London, England, for use in a management training program. Developed media planning computer-assisted models which are in use at University of Illinois at Urbana-Champaign, The University of Georgia, The University of Texas at Austin, the University of Oklahoma, Michigan State University, and several other universities. Developed the Advertising Research Center, Department of Advertising, University of Illinois at Urbana-Champaign, as a consulting and resource center for students and faculty. Service Activities Professional: Co-Editor, Journal of Interactive Advertising, An online publication of the Departments of Advertising at Michigan State University and The University of Texas at Austin, 2000- Member, Advisory Board, Yaffe Center for Persuasive Communications, The University of Michigan, 1999- President, American Academy of Advertising, 1990-91 term. Elected President-elect of American Academy of Advertising, 1988-89 term. Elected Vice-President of American Academy of Advertising, 1987-1988 term. Member, Advisory Board, Association for Consumer Research, 1985-1988. Member of Editorial Board, Current Issues and Research in Advertising. Elected to Publications Committee, 1984-1988 term, Journal of Advertising (Appointed Chairman of Publications Committee, 1986-1987 and 1987-1988). Member of Editorial Advisory Board, Journal of Marketing Research . Editor, Working Paper Series , Advertising Research Center, Department of Advertising, University of Illinois at Urbana-Champaign, 1983-1985. Developed widely-circulated Working Paper Series , Department of Advertising, The University of Texas at Austin,1986. Editor, Proceedings of American Academy of Advertising 1988. Member of Editorial Board, Journal of Promotion Strategy , 1991-. Administrative Services: Member of Dewitt Carter Reddick Award Committee, UT-Austin Senior Fellows Committee, College of Communication, UT-Austin Dean's Administrative Committee, College of Communication, UT-Austin Chairman, Department of Advertising Search Committee, UT-Austin University Committee on Admissions, UIUC University Committee on Excellence in Teaching to select professor of the year, UIUC Elected to Department of Advertising Advisory Committee, UIUC Elected to Urbana-Champaign Faculty Senate three times Elected to College of Communications Advisory Committee, UIUC Chairman, Department of Advertising Search Committee, UIUC Chairman, College of Communications Teaching Awards Committee, UICU Member of Department Head Search Committee, UIUC Chairman, Graduate Admissions Committee of Department of Advertising, UIUC Undergraduate Curriculum Committee of Department of Advertising, UIUC