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Table of Contents

Executive Summary

Introduction

Methodology

Analysis

Summary

Conculsions

Appendix A

Appendix B

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Consumer Preference Analysis: Whiskey

Pouring Whiskey

This is a comprehensive consumer preference analysis that includes copy testing research for three brands of whiskey: Knob Creek, Maker's Mark and Jack Daniel's. Several statistical techniques were used for this analysis and will be further discussed in the following pages.

 

CHEERS!

 

 

 

 

This website is my final comprehensive report entitled "Consumer Preference Analysis: Three brands of whiskey." This is report was part of a course requirement for ADV 380J Spring graduate seminar Quantitative and Qualitative Research at the University of Texas at Austin in the UT Graduate Advertising Program.