Consumer Preference Analysis |
This is a comprehensive consumer preference analysis for three brands of mascara: Rimmel, Maybelline and Cover Girl
. Several statistical techniques were used for the analysis and will be discussed in detail in the following pages.
This web site is a class requirement for Dr. Leckenby's ADV 380J Spring 2007 Quantitative and Qualitative Research Seminar at the University of Texas at Austin in the Advertising Graduate program.