Consumer Preference Study
Three Brands of Scotch
This is a consumer preference study that copy tested ads for three brands of scotch: Chivas Regal, Glenlivet, and Johnnie Walker.
The statistical techniques used in this study will be explained in further detail on the following pages.
This report is a course requirement for Professor John Leckenby’s Spring 2007 ADV 380J course at The University of Texas at Austin.