Consumer Preference Analysis:

Three Brands of Breath Mints

This is a comprehensive consumer preference analysis that includes copy testing research for three brands of breath mints: Altoids, Tic Tac, and York. Several statistical analyses were conducted and are discussed in the following pages.

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This website is a course requirement of Professor Leckenby's Spring 2007 Qualitative and Quantitative Research

advertising graduate seminar at the University of Texas at Austin.