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Table of Contents

Executive Summary

Introduction

Methodology

Analysis

Conclusions

Summary

Appendix A

Appendix B

 

 

 

 

 


 
 

 

This is a comprehensive consumer preference analysis that includes copy testing research for three brands of nutrition bars: Atkins, Balance and ZonePerfect.

 

Several statistical techniques were used for the analysis and will be discussed thoroughly on the following pages.

 

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This website is a final comprehensive report entitled "Three Brands of Nutrition Bars". This is a course requirement of Dr. Leckenby's adv 380j 2007 spring graduate seminar entitled Quantitative and Qualitative Research. This course is at the University of Texas at Austin in the UT Graduate Advertising Program.