This is a comprehensive consumer preference analysis that includes copy testing research for three brands of Mascara:

Covergirl, Avon and Revlon.

Several statistical techniques were used for the analysis and will be discussed in detail in the following pages.

Enter Site!

This website is my final comprehensive report entitled "Three Brands of Mascara." This is a course requirement of Dr. Leckenby's ADV 380j 2007 Spring graduate seminar Quantitative and Qualitative Research at the University of Texas at Austin in the UT Graduate Advertising Program.