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	Consumer Preference Analysis: Soap ADV 380J Four different analyses were conducted in SPSS: Basic statistics, multiple regression analysis, discriminant analysis, and factor analysis. Statistical significance throughout was set at p < 0.15. v Basic Statistics* v Regression Analysis v Discriminant Analysis v Factor Analysis

ADV

Four different analyses were conducted in SPSS: Basic statistics, multiple regression analysis, discriminant analysis, and factor analysis. Statistical significance throughout was set at *p < 0.15.