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	Consumer Preference Analysis: Soap ADV 380J Thank you for viewing my site. This is a comprehensive consumer preference analysis that includes copy testing research for three brands of soap: Dove, Olay and Zest. Several statistical techniques were used for this analysis and will be further discussed in the following pages. This website is a final report entitled "Consumer Brand Preferences ". It is a course requirement for Dr. Leckenby's ADV 380J Spring 2007 graduate seminar, Quantitative and Qualitative Research Methods,at the University of Texas at Austin in the UT Graduate Advertising Program. If you joined the online survey in Appendix B, at the beginning of this semester, thanks again! I really appreciate your help. ENTER

Consumer Preference Analysis: Soap

ADV

380J

Thank you for viewing my site.

This is a comprehensive consumer preference analysis that includes copy testing research for three brands of soap: Dove, Olay and Zest.

Several statistical techniques were used for this analysis and will be further discussed in the following pages.

This website is a final report entitled "Consumer Brand Preferences ". It is a course requirement for Dr. Leckenby's ADV 380J Spring 2007 graduate seminar, Quantitative and Qualitative Research Methods,at the University of Texas at Austin in the UT Graduate Advertising Program.

If you joined the online survey in Appendix B, at the beginning of this semester, thanks again! I really appreciate your help.

ENTER