Hello. I'm conducting this on-line survey on consumer brand preferences for my research methods class. It would mean a lot to me (and to my grade) if you would take 10-15 minutes to complete the following survey. Please pay attention to all of the provided instructions and answer all of the questions to the best of your ability. Your responses will be kept strictly confidential and results are for educational purposes only.

Thanks in advance for your help!

Please read each of the following questions carefully and respond by typing your answers in the boxes provided. If you have never purchased one of these items, please list the brand that first comes to mind.

1. The last time you purchased deodorant, which brand did you buy?
Secret: n= 17, 27.8%; Degree: n=10, 16.4%; Dove: n=8, 13.1%; Other: n=26, 42.7%
2. The last time you purchased body wash, which brand did you buy?
Dove: n=10, 16.4%; Suave: n=7, 11.5%; Dial: n=5, 8.2%; Other: n=39, 63.9%
3. The last time you purchased body lotion, which brand did you buy?
Aveeno: n=10, 16.4%; Suave: n=5, 8.2%; Victoria's Secret: n=5, 8.2%; Other: n=41, 67.2%

 

Degree		n=61, mean=2.8, std. dev.=3.1
Secret		n=61, mean=4.0, std. dev.=3.4
Dove		n=61, mean=3.3, std. dev.=3.0
Total	10

 

 

2 - Please divide 10 points among these three brands of body wash to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10. Also, please use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).

Softsoap		n=61, mean=3.3, std. dev.=2.5
Caress		n=61, mean=3.6, std. dev.=2.7
Dial		n=61, mean=3.0, std. dev.=2.6
Total	10

 

 

3 - Please divide 10 points among these three brands of body lotion to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10. Also, please use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).

Johnson's		n=61, mean=3.2, std. dev.=2.6
Vaseline		n=61, mean=2.5, std. dev.=2.2
Aveeno		n=61, mean=3.9, std. dev.=2.7
Total	10

 

Please review the following three ads for body lotion for 30 seconds each.

Once you've finished, continue with the questions that follow without clicking back to the ads.

It isn't necessary for you to remember details.

Please take a minute to answer the following question once again as one of these ads may have reminded you of something:

Please divide 10 points among these 3 brands of body lotion to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10. Also, please use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).

Johnson's		n=61, mean=4.1, std. dev.=2.7
Vaseline		n=61, mean=2.8, std. dev.=2.5
Aveeno		n=61, mean=3.2, std. dev.=2.7
Total	10