Hello. I'm conducting this on-line survey on consumer brand preferences for my research methods class. It would mean a lot to me (and to my grade) if you would take 10-15 minutes to complete the following survey. Please pay attention to all of the provided instructions and answer all of the questions to the best of your ability. Your responses will be kept strictly confidential and results are for educational purposes only.
Thanks in advance for your help!
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Please read each of the following questions carefully and respond by typing your answers in the boxes provided. If you have never purchased one of these items, please list the brand that first comes to mind.
1. The last time you purchased deodorant, which brand did you buy?.
2. The last time you purchased body wash, which brand did you buy?
3. The last time you purchased body lotion, which brand did you buy?
1 - Please divide 10 points among these three brands of deodorant to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10. Also, please use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).
Degree Secret Dove Total 10 2 - Please divide 10 points among these three brands of body wash to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10. Also, please use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).
Degree Secret Dove Total 10
2 - Please divide 10 points among these three brands of body wash to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10. Also, please use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).
3 - Please divide 10 points among these three brands of body lotion to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10. Also, please use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).
Please review the following three ads for body lotion for 30 seconds each.
Once you've finished, continue with the questions that follow without clicking back to the ads.
It isn't necessary for you to remember details.
Headline: "The last time your skin was this soft, you had to be in bed by 7:30." Tagline: "Let us nurture your skin. Again."
Headline: "The last time your skin was this soft, you had to be in bed by 7:30."
Tagline: "Let us nurture your skin. Again."
Headline: "Very dry skin has a new way of fighting back." Tagline: "Keeping Skin Amazing"
Headline: "Very dry skin has a new way of fighting back."
Tagline: "Keeping Skin Amazing"
Headline: "Get healthy skin for life." Tagline: "Discover nature's secret for healthy, beautiful skin."
Headline: "Get healthy skin for life."
Tagline: "Discover nature's secret for healthy, beautiful skin."
Please take a minute to answer the following question once again as one of these ads may have reminded you of something: Please divide 10 points among these 3 brands of body lotion to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10. Also, please use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4). Johnson's Vaseline Aveeno Total 10
Please take a minute to answer the following question once again as one of these ads may have reminded you of something:
Please divide 10 points among these 3 brands of body lotion to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10. Also, please use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).
1. Is there anything in any of the ads that made you feel differently about a brand?
(if your answer was "No", skip to the next section)
2. Which brand do you feel most differently about?
3. Are your feelings towards this brand more favorable or less favorable?
4. What aspect of the ads is responsible for this change in attitude?
Click here to continue to the next section
Please indicate whether you Strongly Agree, Agree, Neither Agree Nor Disagree, Disagree, or Strongly Disagree with each of the following statements about Johnson's body lotion.
2. I prefer Johnson's to other body lotions.
3. I will consider buying Johnson's the next time I go shopping for body lotion.
4. Johnson's will definitely keep my skin moisturized all day long.
5. Johnson's is effective at making my skin feel smooth.
6. Johnson's will not make my skin feel greasy.
7. Johnson's is the only brand of body lotion I would buy.
8. People who use Johnson's are smarter than those who do not.
9. Out of the three brands highlighted in this survey, Johnson's is the best brand of body lotion.
10. Using Johnson's makes me feel good.
Please indicate whether you Strongly Agree, Agree, Neither Agree Nor Disagree, Disagree, or Strongly Disagree with each of the following statements about Vaseline body lotion.
2. I prefer Vaseline to other body lotions.
3. I will consider buying Vaseline the next time I go shopping for body lotion.
4. Vaseline will definitely keep my skin moisturized all day long.
5. Vaseline is effective at making my skin feel smooth.
6. Vaseline will not make my skin feel greasy.
7. Vaseline is the only brand of body lotion I would buy.
8. People who use Vaseline are smarter than those who do not.
9. Out of the three brands highlighted in this survey, Vaseline is the best brand of body lotion.
10.Using Vaseline makes me feel good.
Please indicate whether you Strongly Agree, Agree, Neither Agree Nor Disagree, Disagree, or Strongly Disagree with each of the following statements about Aveeno body lotion.
2. I prefer Aveeno to other body lotions.
3. I will consider buying Aveeno the next time I go shopping for body lotion.
4. Aveeno will definitely keep my skin moisturized all day long.
5. Aveeno is effective at making my skin feel smooth.
6. Aveeno will not make my skin feel greasy.
7. Aveeno is the only brand of body lotion I would buy.
8. People who use Aveeno are smarter than those who do not.
9. Out of the three brands highlighted in this survey, Aveeno is the best brand of body lotion.
10. Using Aveeno makes me feel good.
For the following question, please think about the ads that you viewed before. If you feel that the adjective describes the ad for the brand listed, then mark the box. More than one ad can fit any one adjective. If none of the ads fit that adjective, then leave all the boxes empty.
Think back to your impression of the Johnson's ad (please do not go back to look at the ads). If you agree with the statement select "Yes". If you disagree, please choose "No".
Think back to your impression of the Vaseline ad (please do not go back to look at the ads). If you agree with the statement select "yes", if you disagree, please choose "no".
Think back to your impression of the Aveeno ad (please do not go back to look at the ads). If you agree with the statement select "yes", if you disagree, please choose "no".
Click here to continue to the last section
Please answer each question to the best of your ability and remember that all of the information will be kept strictly confidential and used for academic purposes only. Failure to answer these questions, will cause your survey to be unusable, so please take care when answering them!
Please use the space provided below to include any additional comments you may have.
Thank you for taking the time to complete this questionnaire. Please take a second to make sure that you have answered every question. Once again, I would like to remind you that all of your responses will be anonymous and will be held strictly confidential.