The purpose of this survey was to examine consumer brand preferences for three brands of body lotion through testing advertisements for the three brands: Johnson's, Vaseline, and Aveeno. This study was conducted to determine the initial brand preference, analyze common attributes associated with each brand, to determine the effect of the print advertising on brand preference, and to compare which brand had the highest preference overall.

Participants were solicited through a group on Facebook and asked to complete an online survey. Data was collected from 61 respondents. The results were analyzed using a statistics software program called SPSS. Statistical analysis included basic statistics, multiple regression analysis, discriminant analysis, and factor analysis. The research design used a pre/post methodology rather than a control group.

Johnson's gained the most from the effects of the advertising as it had the most improved impressions after ad exposure and became the most preferred brand overall. In order of preference, Aveeno came next with Vaseline falling last. For more in depth analysis and further discussion, please continue through this report.