Copy testing can be a useful research tool for advertisers to determine which advertisements will have the most positive effects on consumer buying behavior. It can be used to determine whether the affects of the advertisement will give the consumer a more positive or negative view of the brand being advertised.

This report contains the copy testing research results of 3 popular brands of body lotion brand advertisements and whether these advertisements had any overall effect on the consumers brand preference. The three brands of whole grain crackers used in this study are Johnson's, Vaseline, and Aveeno.

The purpose of this research was to examine brand preferences among these three popular brands of body lotion and the effect of the print advertising for each brand. The results from the questionnaire helped determine initial preferences for the three brands, analyze common attributes associated with those brands, the effect of the print advertising on brand preference, and to compare which brand evoked the highest preference. The results were used to examine the statistical significance in order to determine if we could project the research results in 85 or more samples out of 100 samples taken from the same population as the 61 respondents.

The report also provides a comprehensive description of the methodologies used (structure of the questionnaire, the design, the sample, and the data collection), analysis of all the statistical test results and the conclusions drawn from those results, as well as, a summary of the findings. In addition, the report provides the original consumer preference survey sent to respondents as well as an extended version that provides summations of the respondents' answers to each question.