This survey attempts to understand what variables might explain the increase, decrease, or same attitude changes towards different brands of body lotion after exposure to print advertisements. The survey sample included 61 respondents. The data collected was analyzed using various statistical analyses in SPSS. These tests included Basic Statistical Analysis (correlated t-tests, between groups t-test, chi-squared significance test, frequency counting, simple correlation coefficient), Regression Analysis, Discriminant Analysis, and Factor Analysis. The results were examined statistically to determine if they could be projected to the entire population.

The three brands used in this study were Johnson's, Vaseline, and Aveeno. Initial testing of the three brands pre-exposure to the advertisements revealed that Aveeno was the most preferred brand of body lotion. Johnson's was second and Vaseline was the least preferred brand of the three brands tested. These results were obtained by analyzing the brands' brand index score.

Following ad exposure Johnson's body lotion had the most individuals who improved their impressions of the brand. The same number of participants had no change in brand impressions of Vaseline after ad exposure as those who no change in brand impressions of Aveeno after ad exposure. Aveeno benefited the least from their advertisements as they received the most individuals who had negatively adjusted their impressions of Aveeno after ad exposure.

Little connection was found between how people viewed each of the three brands' ten brand attributes (10 Likert items) and how they viewed the print ads. None of these results were found to be significant at the 0.15 level and therefore, we cannot project the same results in 85 or more samples out of 100 samples drawn from the same population.

Overall Johnson's still had the highest brand preference before and after ad exposure. Aveeno was the second most preferred brand, while Vaseline was the least favored brand of the three tested brands of body lotion.

Some limitations existed in this study. The sample size of 61 was small and a convenience sample was utilized instead of the preferred "random" sample. There was also a lack of control group due to limited time and resources. Randomization was not used in this questionnaire to correct or lessen order biases; in other words, the categories were not presented randomly each time all three brands were displayed.