Introduction

Consumer Generated Content…Consumer Generated Media…these terms have become common through their use in the media, yet what do they really mean? Simply put, it describes the content that is created by consumers for consumers, and is distributed in the online world. Popular examples include blogs, social networking sites, podcasts and videos.

In a world where email is a necessity and browsing the web are common daily activities, the internet has evolved to provide everyday consumers the capability and freedom to create content for it. Not to mention, consumer generated content has also penetrated and impacted the advertising world. The goal of this website is to provide an overview on the much-discussed topic of consumer generated content (CGC). This website will cover the following topics:

What is Consumer Generated Content ( CGC)? The Origins of Consumer Generated Content The Role of the Consumer in CGC The Current Impact of CGC on Advertising The Future of CGC and Advertising

To begin with the first topic on "What is Consumer Generated Content?", please click Next.

Home | Next