The Big Bang

 

 

On January 14, 2007 Steve Jobs introduced the iPhone, a device that blurs the lines between telephone, television and PC. The Era of a Converged New World had officially begun.

 

Click start to see video of Jobs introducing iPhone

 

Three questions emerge from watching this video and being witness to all the hype surrounding the iPhone:

1) Do all tech geeks have man crushes on Steve Jobs?

2) Why are even average consumers so excited about yet another new gadget, especially considering it will retail for around $600?

3) What kind of business models will marketers and advertisers develop in the Converged New World?

While I have neither the qualifications nor the time necessary to discuss the first question, I will attempt to address the first and second questions in this website, starting here.