At a Crossroads

 

 

 

 

Works Cited

 

Bosman, Julie. “Chevy Tries a Write-Your-Own-Ad Approach, and the Potshots Fly.” The New York Times. April 4. 2006. Accessed: Mar. 5, 2007<http://www.nytimes.com/2006/04/04/business/media/04adco.html>

 

Bosman, Julie. “User-generated content starts to take hold in advertising.” The New York Times. May 11, 2006 <http://www.iht.com/articles/2006/05/11/business/ads.php> Accessed: Mar. 5, 2007.

 

Brownstein, Marc. “About Consumer-Generated Ads: Have We Gone Mad?” Advertising Age. Accessed: Mar. 5, 2007. <http://adage.com/smallagency/article?article_id=113240>

 

“Consumer-Generated Media Exceeds Traditional Advertising for Influencing Consumer Behavior, Finds Intelliseek Study.” Nielsen Buzz Metrics. Sept. 26, 2005. Accessed: Mar. 10, 2007. <http://www.nielsenbuzzmetrics.com/release.asp?id=141>

 

“Consumers Like Companies That Let Them Create Ads, But Young Adults Still Not Buying It.” Report: American Marketing Association.

 

“Firefox: the User Unleashed.” January 24, 2006. Accessed: Mar. 10, 2007. <http://www.imediaconnection.com/content/7894.asp>

 

Greenspan, Robyn. “High Usage Countries Experience Divide.” Oct. 30, 2003. Accessed: Mar. 10, 2007. <http://www.clickz.com/showPage.html?page=3101791>

 

Leckenby, John D. (March, 2007). Notes from ADV 391K class lectures and PowerPoint presentation “Managing Interactive Advertising Part II”. University of Texas-Austin.

 

Mahoney, Sarah. “Super Bowl Is Turning Into Consumer's Ad Game.” Marketing Daily. Sep. 15, 2006. Accessed: Mar. 5, 2007. <http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=48199

 

McConnell, Ben and Jackie Huba. “Citizen Marketers Take Over!” February 28, 2007. Accessed: Mar. 10, 2007. <http://www.imediaconnection.com/content/13839.asp>

 

Moskowitz, Robert. “Are Consumer-Generated Ads Here to Stay?” May 10, 2006. Accessed: Mar. 10, 2007. <http://www.imediaconnection.com/content/9521.asp>

 

Moskowitz, Robert. “The Agency of the Future: Consumers” April 26, 2006. Accessed: Mar. 10, 2007.

<http://www.imediaconnection.com/content/9265.asp>

 

Parpis, Eleftheria. “Your Ad Here.” Adweek. Oct. 23, 2006. Accessed: Mar. 5, 2007.
<http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1003286466>

 

Petrecca, Laura. “Amateur Advertisers Get a Chance.” USA Today. March 30, 2006. Accessed: Mar. 10, 2007. <http://www.usatoday.com/money/advertising/2006-03-27-amateur-advertisers_x.htm>

 

Rose, Frank. “Commercial Break.” Wired. Dec. 14, 2006. Accessed: Mar. 10, 2007. <http://www.wired.com/wired/archive/14.12/tahoe.html>

 

Tanaka, Wendy. “D.I.Y. Ads.” Red Herring. Jan. 29, 2007. Accessed: Mar. 10, 2007. <http://www.redherring.com/Article.aspx?a=20955&hed=D.I.Y.+Ads>

 

Walker, Rob. “Free Advertising.” The New York Times. May 28, 2006. Accessed: Mar. 5, 2007 <http://www.nytimes.com/2006/05/28/magazine/28wwln_consumed.html>

 

 

 

 

 

 

 

thecreloadedstore.com