Table of Contents

 

Title Page Executive Summary Introduction Methodology Analysis Basic Statistics Regression Analysis Discriminant Analysis ANOVA/MANOVA Factor Analysis Summary Conclusions Appendix A Appendix B

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Consumer Preferences: Chewing Gum

 

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Final Comprehensive Report

Quantitative and Qualitative Research

ADV 380J

July 11, 2005

Leigh VanderHamm