welcome

This is a comprehensive consumer preference analysis that includes copy testing research for three brands of bottled water: Aquafina, Dasani, and Evian. Several statistical techniques were used for the analysis and will be discussed in detail in the following pages. Follow the links to the left and enjoy the good clean fun.

This website is a final report titled "Consumer Preferences: Bottled Water." It is a course requirement for Dr. John Leckenby's ADV 380J Summer 2005 graduate seminar, Quantitative and Qualitative Research Methods, at the University of Texas at Austin in the UT Graduate Advertising Program.