Table of Contents

Executive Summary

Introduction

Methodology

Analysis

Conclusions

Summary

Appendix A

Appendix B

Consumer Brand Preferences Study:
Disposable Razors

This website is a collection of the data and interpretation of the results of a survey that was conducted by a University of Texas at Austin Advertising Master's Candidate to investigate the disposable razor brand preferences of women over the age of 18. To review the content of the study, follow the links to the left.