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Mere
Exposure & Attitude Change
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Reference
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Perlman, D., and Oskamp, S. (1971). The effects of picture content and exposure frequency on evaluation of Negroes and Whites. Journal of Experimental Social Psychology, 7, 503-514. Saegert,S., Swamp, W., and Zajonc, R. B. (1973). Exposure, context, and interpersonal attention. Journal of Personality and Social Psychology, 25, 243-242. Steele, C. A. (2001). The Psychology of the Mere. In J. A. Bargh and D. K. Apsley (Eds.), Unraveling the complexities of social life (pp.175-185). Washington, DC: American Psychology Association. Stuart, E. W., Shimp, T. A., and Engel, R. W. (1987), Classical Conditioning of Consumer Attitudes: Four Experiments in and Advertising Context. Journal of Consumer Research, 14, 334-349. Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, Monograph Supplement, 9, 1-27. Zajonc, R. B. (1980). Feeling and thinking: preferences need no inferences. American Psychologists, 35, 151-175. Zajonc, R. B. (2001). Mere exposure: a gateway to the subliminal, Current Directions in Psychological Science, 10(6), 225-228. Zajonc, R. B., Reimer, D. J., and Hausser, D. (1973). Imprinting and the development of object preference in chicks by mere repeated exposure. Journal of Comparative Physiological Psychology, 83, 434-440. |
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Introduction/
Mere Exposure Effect I II
/ Mere Exposure & Ad / Mere
Exposure Limit/Conclusion /Reference
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